What Your Startup Program Includes

  • Step by step frameworks you will use to build your business

  • Group Coaching and Consulting - Some of our client's favourite aspect is our incredible group coaching sessions we put on 2-3 times per week

  • One-On-One Advisory and Coaching - When you are stuck on something we don't let you stay there long. We give you the direct help you need as quickly as possible.

Enrollment Period Ends Soon!

Don't Delay, Join The Growth Program Today! Gain Immediate Access When You Enroll

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Program Cirriculum

Self paced online tools, resources, and real world lessons at your disposal 24/7

  • 01

    Live Q&A Coaching Calls

    • Tuesday's at 6pm Eastern Standard Time

    • Thursday's at 1pm Eastern Standard Time

  • 02

    Week 1 -- Foundations & The Startup Journey

    • Video Lesson - Foundations & The Startup Journey

    • Tools, Resources and Action Items

    • Action Item #1 - Dream Life Worksheet

    • Action Item #2 - Avatar / Persona Exercise

    • Action Item #3 - Interview / Feedback Sheets

    • Action Item #4 - Business Model Canvas

  • 03

    Week 2 -- Your Minimum Viable Product

    • Your Minimum Viable Product

    • Tools, Resources and Action Items

    • Action Item #1 - Three Prong Target Method

    • Action Item #2 - Visualizing Your MVP

    • Action Iteam #3 - Interview / Feedback / Meeting Forms

  • 04

    Week 3 -- Building & Pitching Your MVP

    • Building & Pitching Your MVP

    • Tools, Resources and Action Items

    • Action Item #1: Sales Strategy Generator

    • Action Item #2: Order Form

    • Action Item #3: Value Stacking Exercise

    • Action Item #4: Mechanism Prototype Build

  • 05

    Week 4 -- Your Business Model & Brand

    • Your Business Model & Brand

    • Tools, Resources and Action Items

    • Action Item #1: Version 2 Business Model Canvas Deep Dive

    • Action Item #2: Business Plan Guide

    • Action Item #3: Brand Style Guide

    • Action Item #4: Sitemap & Funnel Tool

  • 06

    Week 5 -- Sales and Marketing

    • Sales and Marketing

    • Tools, Resources and Action Items

    • Action Item #1: Allowable Customer Acquisition Cost

    • Action Item #2: User Journey Development Method

    • Action Item #3: Your Sales Playbook

    • Action Item #4: Your Digital Marketing Checklist

  • 07

    Week 5 -- Your Digital Presence - Create Predictable Revenue Online

    • Day 1 - Digital Strategy & Your Revenue Matrix

    • Day 2 - Audience, Message, Call-to-action, and Buyer's Journey

    • Day 3 - Content, Copy and Scientific Advertising

  • 08

    Week 6 -- Building Your Organization

    • Building Your Organization

    • Tools, Resources and Action Items

    • Action Item #1: Business Dashboard and Timesheet

    • Action Item #2: Reporting Calendar

    • Action Item #3: Calendar Setup and Reminders

  • 09

    Week 7 -- Funding Your Startup & Finance

    • Funding Your Startup & Finance

    • Tools, Resources and Action Items

    • Action Item #1: Financial Management Template

  • 10

    Week 8 -- Taking Flight, Traction and Growth!

    • Tools, Resources and Action Items

About The Startup Program

Who The Startup Program Is For:

Companies pre-revenue up to 100k in annual revenue looking to innovate their product/offer, determine thier most effective business model, launch effective sales and marketing campaigns, make your first hires and grow revenue.  

After The Startup Program, You Will Be Able To:

Confidently nail your startup, earn your first $250,000 in revenue or investment and position the company for growth.


Why You Should Enroll In The Startup Program:

-  You want to skip all the hassle of figuring out how to do it yourself

-  You want to feel confident in starting your company

-  You aren't totally sure how to start a company and generate your first 250k in revenue.
- You want to sleep better at night and not worry as much
- You want people to be happier with you and your business
- You want to grow your tribe of like-minded people and meet other companies
- You want to make more money


Why You Wouldn't Take This:

- You are past this point and your company has already generated it's first 250k in revenue or investment.  In that case you would be eligible for the Growth Program
- You are not involved in a startup

-  You are looking for a get rich quick scheme

-  You aren't willing to put in the work to achieve some big things



Our Strategies Have Landed Clients Such As

Our CEO's Brands Have Served Organizations Such As...

  • Fedex Logo
  • Ontario Logo
  • Uhaul Logo
  • discount car and truck logo
  • Paladin Security Logo
  • RCMP Logo

Brands Josh Has Worked With

Josh has Built, Consulted, Served and Partnered With Impressive Brands Such As...

  • GoWrench Logo
  • GoLearn Logo
  • Verddure Logo
  • Canadian Property Stars Logo
  • Opencare logo
  • Spotted Properties Logo
  • Chez Dine Logo
  • TechDrive Logo
  • GoTire Logo

People Say The Nicest Things!

“I've had the good fortune to work with Josh on a number of occasions. His business acumen, integrity, work ethic and intellect make him someone you not only respect, but someone to model. I look forward to working with Josh again on future projects.”

Nick Kozmin

“This is the place for those who are already committed and ready to scale the business to multi-million dollar company. Josh will help you break down your systems, simplify every single procedure and provide you with 100% clarity and steps on what you wish to accomplish. Listen to him carefully because you are about to see significant changes in your business.”

Ping H. - CEO Spotted Properties

“Joshua is an amazing speaker. I was lucky to experience his Sales Workshop at The Forge Incubator Speaker Series. It was my favourite presentation from the last three months of leading weekly entrepreneurship workshops. Thank you so much to Joshua for coming out to McMaster Innovation Park and inspiring our startup teams.”

Mariya L. - The Forge

“Josh is a natural entrepreneur. He espouses customer-centric thinking and always puts his customers first. Josh has repeatedly demonstrated his leadership capabilities, managing a growing business and team nationally. While Josh is decisive and swift to act, he also knows how to listen and reach out to experienced advisers and mentors. ”

Jonathan B.

“I had the privilege of working for Joshua for a number of years. When it comes to management, Joshua is a rare breed. He is bright and persuasive, but he is also a class act both personally and professionally. He fully gets behind what he believes in, but won't push something if he knows it's not in someone's best interest. His work ethic, interpersonal communication skills and ability to lead are outstanding. Joshua is extremely enthusiastic about his work which is infectious, makes it fun to learn, and easy to remember. He always has a creative, positive outlook and he’s good at organizing and bringing people together. Joshua is a dedicated, ambitious and natural leader. I consider myself very fortunate to have had the opportunity to work with and learn from him.”

Kassie B - Sales/Recruiter

“Joshua is an incredible kind of person. I had the pleasure of learning sales and interpersonal communication skills from Josh during my time in a direct sales industry. His ability to find that perfect way to get through to each and every person he deals with is second to none and his customer service was always superb. I can easily credit a lot of my success to the skills I learned from Josh and I know that he is be a true titan of any industry he should set his sights on.”

Jordan C. - Corporate Manager

“I owe a lot to Josh as he is the main reason I found my passion in Sales. When I first got started in sales I did not know the first thing and had a negative outlook on what a Sales Person was. Working with Josh that quickly changed as he taught me the fundamentals in order to succeed in any sales industry. Josh is a great Mentor, Leader, and successful in everything he does!”

Trevor F. - Sales Leader

“Joshua has that special ability to lead, motivate, and build productive team culture all at once. More importantly perhaps, he is a high character person that cares about others. He's the type of guy you can trust and rely on when he gives you his word. In addition to these positive qualities, anyone that has worked for him will tell you how contagious his entrepreneurial drive is. Working for Josh the years I did is an experience I will always value!”

Josh Kennedy

Pricing options

Apply or book a call to see if you are eligible for any scholarships

Joshua's Journey

See the story behind your coach

The Beginning 

I started in sales at the young age of 16 all because I finally got a girlfriend and I wanted to buy her something nice for her birthday!  Little did I know that would lead me to a cash cow of a skill set that would serve me for years to come and allow me to start and grow multiple million-dollar companies.  

It all started with a door to door sales job selling lawn services and driveway sealing.  This is where I learned how to:

  • Develop advanced sales scripts
  • How to talk to anyone
  • Overcome objections and stall tactics
  • The numbers behind a great sales strategy
  • How to win by creating relationships.  
  • The list goes on...

After quickly rising to the top and becoming a top 1% performer I then started an 80 person sales company and trained 1000's of staff over the years.  There's me with my team ->  



Our team was FULL of energy, pumped up and high performing... and doing DOOR-TO-DOOR sales!

I grew that company so fast though that it got really hard to manage with the little management experience I had.  That's when I decided it was time to invest in my management and leadership skills.  I set a goal of taking 1-2 professional courses per year, attending at least 2 events/seminars per year and reading 20-50 books per year on sales, marketing, business, psychology, leadership, management, finance and more.  That was one of the best decisions I've ever made.

Selling My First Company And Moving to Vancouver

By the time I was 24 I had been running that business for eight years and I wanted a new challenge so I sold my first company to Canadian Property Stars, run by a great mentor of mine Ben Stewart.  I took up the role of National Sales Director and moved to Vancouver B.C to run their location there.  

When I got to B.C I had to fit into a new area, build a management team and then build a sales team.  But that view though...


I got my management team going and we packed rooms with students and people hungry to make money and I gave them everything I had for training...and make money they did!


In the first 9 months we got 40% growth from a stagnant location that had been declining for years.  I also created 40+ high-level alumni salespeople while I was there who travelled on road trips to serve new areas and many of them still remain with the company or in a high-level sales role to this day.


50 Waterguns = Increased Sales

Aside from constantly delivering value, I did whatever I could to get staff motivated and HAPPY and that included things like going to Walmart and buying 50+ water guns and sending staff a picture that I'm coming to get them! 



Running around mountains all day gets you in pretty good shape so one time I told the team if they hit their fitness AND sales goals for the month I would bring in my model friends for whoever wanted pics.  I would pull anything out to motivate my staff! lol.  Not everyone hit their fitness goals but you should have seen where some of them started! 


Look how happy Orlando was! 

It never ceased to amaze me the power of happiness and fun to increase performance and retention!


Then I Started My Second Business

Enter, my second company; GoWrench Auto.  "The Uber of Mechanics" 

I had this idea kicking around that going to a mechanic shop was inconvenient and lacked trust and transparency.  On top of that, I had previously had a disagreement with my mechanic at the time who took care of my 10 vehicles for my company.  So I decided to do something about it.  I started it up and apparently people liked it.  I started using those sales skills to get picked up by the press.  I remember the first time we got put in the newspaper, my first radio interview, first news feature and of course published online.  

There were even magazines getting creative and recreating movie covers ->



It was all amazing to kick start a business and get a little traction but we were going to need more knowledge and funding so I set my eyes on business accelerators next!

Knowledge Is Power

Our journey started at Innovation Factory and The Forge Acclerator, McMaster University's Campus Linked Accelerator (CLA)


I even brought my dog to work a few times ;)


We started getting mentoring and then pitching to investors and in countless pitch contests.  One led us to pitch on live TV and later present in front of 500+ people.


We even won a few good ones too like this $40,000 award (that I totally wasn't expecting)!


I had always wanted to meet a Dragon from Dragon's Den so when I heard that David Chilton "The Wealthy Barber" would be speaking live at a venue near me I had to go.  

After the event, he was signing books and I knew I had a small window of opportunity to grab his attention and interest.  I walked up to him and said: "Hi David I'm a big fan, can I pitch you my business in under 9 seconds?" (Permission marketing works) He said, "It better be 9 seconds".  To which I responded "GoWrench Auto is the Uber of Mechanics, bringing auto repairs and more right to your door.  Hundreds of customers and raving reviews so far and all I want is your email or number to get your advice... oh and we want a photo!  He laughed thought for a second and then gave me his contact info before posing for this photo. 

(He preferred to be in between the girls instead of us guys and I don't blame him lol)  We would go on to have many "I can only talk for five minute" meetings that turned into 45-60 minutes and some incredibly valuable advice.  That is the true definition of why a good elevator pitch is so important.

We finally got our investors on board and raised $500,000 to grow the business.  Here's the team receiving one of the first cheques...


We really started picking up steam and got accepted into the DMZ Playbook Program, one of Ryerson University's top accelerator programs and it blew my mind.


Once we started getting more and more traction I kept getting asked to help other entrepreneurs, startups and speak at events.  They started small and continue to get bigger and bigger.


Now, aside from running GoWrench I had to figure out a way to help as many entrepreneurs and business owners as possible which is why I founded GoLearn.io, my third company. 

GoLearn is an Online Academy, Event Series, and The GoLearn Institute is tackling some of the most pressing issues in our world today.  Our primary focus is to tackle the Climate Crisis, however recent events with Covid-19 have us focusing on helping businesses adapt to the changing economic conditions. 

So, with that said, I am here to help.  Let's get going!